In the past 14 months, overall engagement for restaurant chain TGI Fridays has grown more than 500 percent, says Sherif Mityas, the company’s chief experience officer. And with personalized outreach, they’ve doubled online business in the last year, to the tune of millions of dollars.
“AI has created a tremendous impact in driving our off-premise business in the last year,” Mityas says. “Everything we do that collects, captures, analyzes, and utilizes data for the benefit of our guests is a critical component of our marketing strategy, while using artificial intelligence to help us personalize engagement is critical to our success.”
